When designing your ad keep these ideas in mind:

1.  Your ad should attract attention. Make sure the headline is clever and the image is unique.

2.  The message should appeal to the reader’s interest or announce news. It should tell readers how they will benefit from your product or service. For example: “ABC Product will make your skin look years younger.”

3.  It should communicate your company’s unique advantage to show why the reader should pick your company over a competitor.

5.  It should motivate readers to take action. This is usually accomplished by making a special offer such as a free trial, discount or bonus.