Benefits of Blogs
Blogs are very popular with children aged 13-19 and young adults aged
20-29. They give people the opportunity to publish on the Internet
their thoughts and reflections of issues important to them.
Children update blogs as regularly as they please – some updating
information daily whilst others may only update occasionally or never
update their blog at all.
Blogs give children the ability to share their views with friends or
the public. They can improve writing and grammatical skills as well
as keyboarding and basic Internet skills. Some children prefer using
blogs over traditional forms of writing.
Parents and teachers can use blogs as creative writing support tools
for children. Safe and private blog systems can be set up on school
computers for children to use within their class.
What
is a Blog?
Short for ‘web-log’ a blog is a
newsletter or article posted online.
A blog gives you the forum (and space)
to say everything you have
ever wanted to say about your business.
The advertising benefits of a blog are
many but most importantly,
a blog gives you the opportunity to
build a bond with the consumer
that is far different than a single ad.
By creating detailed content
about your business, products,
services, events, customers, and more,
a blog gives the consumer a better
understanding of all that you do.
Blogging
Benefits for Non-Bloggers
Blogs have enormous
benefits for non-bloggers.
Let's be serious,
most people don't and may never blog. Many of you reading this may
never blog.
Most inhabitants of
the blogosphere don't blog. But they keep reading blogs. Why? What
are the benefits?
Blogs are an
enormous and effective information source. I can think of many
stories that the mainstream media didn't get quite right, but that
blogs did. Often these are admittedly in niche areas, but hey, we all
live and work in our own niches!
I know a great sales guy – the kind you want to buy from because he doesn't waste
your time and is always trying to offer you value. He wouldn't dream
on calling on a company without doing basic blog research – reading
any official company as well as non-official employee blogs, and
looking for any recent mentions of the company and their products in
blogs. He benefits from the blogosphere, and I don't see him ever
blogging.
One big company
I've work with has no immediate plans to blog, although I set them up
to regularly monitor the blogosphere using tools like PubSub and
Technorati to see what their customers are saying and get a lot of
valuable feedback that way, as well as keep up on industry trends and
sentiments.
Most people don't
write books, but a lot of us benefit from reading – probably
everyone here. Blogs are getting a greater percentage of people to
publish information, and that benefits both bloggers AND
non-bloggers.
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