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1. Know your craft. You can advertise
and market your business until the cows come home, but your marketing
efforts and marketing dollars will rarely pay off unless you know
your craft. There is absolutely no substitute for being able to
deliver what you say you can deliver.
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Learn your SEVEN
STEPS
STEP 1 Introduction
STEP 2 Qualify
STEP 3 Presentations
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Systematic Selling
Discover the power of Sandler’s
comprehensive selling system and overlay it on your current sales
approach.
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1. Move from personally managing
your business to leading your business. Learn to delegate.
Shifting from an owner-focused to a business-focused orientation is
critical.
2. Communicate your goals and
expectations. If you don’t know where you are going, neither will
your employees or your family members. They won’t share the same
dream and may take you down a different path.
3. Continually broaden your
contacts and networks. Businesses are built on relationship
marketing, so it is important to always increase rather than
decrease your relationship building. Attend conferences and forums,
and join organizations that fir with your philosophical beliefs. The
more contacts you have, the faster you can move to take on new
opportunities.
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Internet Myths and Secrets |
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By Tom St. Louis
Small Business Canada
Magazine – January/February 2002
1) The Internet is real and it will
grow;
2) Great content is the most important determiner of relevancy;
3) It will be the most powerful and most profitable direct-response
medium in history
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