SOHO – Summer 2004

The age-old question, “What makes a great ad?” begs a simple answer. While promoting your small to medium-sized business, you may be climbing a mountain when it comes to modern advertising. Before you know it, you could be left dangling mid-air, due to rising costs, stiff competition, and technology that changes as quickly as the weather.

A strong company website can help contribute to your company’s bottom line

Marketing on the World Wide Web has become a very sophisticated endeavour, but the core principles remain simple and effective and the rewards can be profound. A website is an essential tool for a modern business. It allows affordable and real-time dissemination of critical information, interaction directly with your customers and can even become an additional source of revenue.

Let’s go over some essential elements in a web-based marketing strategy, always keeping a relatively meager budget in mind.

How to choose your web site partner

For small businesses, the internet is one of the most powerful and cost effective marketing tools available. With more and more people turning to the Web to research products and services to help with purchase decisions, you need to ensure your Web site offers up-to-the-minute information, looks professional, and is always available.